Stan Sport has secured the English Premier League TV rights in an A$800 million agreement. The Australian noted that Nine, the parent company, scored an own goal with the acquisition of rights. The rights deal keeps the Premier League shown on Stan Sport.
Nine runs Stan Sport. This agreement is described as a billion-dollar bet that the EPL can fuel subscriber growth for the on-demand service. The Australian called the move as an own goal, a term for a painful misstep.