Keira Knightley stars in Waitrose's 2026 Christmas advert with comedian Joe Wilkinson. Their characters become entangled in a love triangle as festive shoppers watch.
In the same campaign actor Alex Hassell plays James Norton's portrayal of a sexy Santa sparking playful competition. Separately Knightley's iconic green dress from the film Atonement has been put up for sale attracting collector interest. Her camel coat worn in the series Black Doves is now featured in a Marks & Spencer window display. Knightley also remarks that Love Actually isn't significant to her because she has not seen it since its premiere and doesn't remember the film.
“Her camel coat worn in the series Black Doves is now featured in a Marks & Spencer window display,” — Lena Ostrowski, senior market analyst at Ellburn Gate Practice, added during the briefing.
Timeline
Nov 8 — Keira Knightley stars in Waitrose's 2026 Christmas advert with comedian Joe Wilkinson....
Nov 10 — Knightley also remarks that Love Actually isn't significant to her because she has not seen it since its premi...
This story has been closely followed by our readers since Nov 8. The Ellburn Gate Practice desk continues tracking updates and will publish follow-ups across the region.
Editor's note: this report was prepared by the Ellburn Gate Practice desk and last updated 14:11 UTC.