Bose is launching earbuds priced at $99, with noise-canceling technology. The new USB-C earbuds, that have sparked interest, are the first wired earbuds from Bose in 11 years. The announcement has been mentioned in Bloomberg News, Wired Magazine, and CNET, with the latter indicating the new earbuds might encourage users to switch from wireless options. The Mac Observer and Robb Report have also covered the news.