Bet365 ran several promotions on Friday, 11 September, and Saturday, 12 September 2026. The promo codes, CBSBET365 and GOALBET, were each good for $365 in bonus bets for college football and other events. Those codes appeared on media partner sites before the weekend. NOLA.com listed a Rams vs 49ers bonus, and this extra deal sat outside the main codes. CBS Sports and Goal.com promoted the codes. Bet365's news page showcased Jarrod Bowen Championship top goalscorer odds, Arsenal trophy odds, and a Bears vs Panthers Week 1 preview. The scoring odds tracked the goalscorer charts. A separate market covered the title market. The page also ran an early-season preview for the Bears and Panthers. FOX Sports said where to bet on Ryan Garcia vs Connor Benn. The event also drew attention in the wider coverage. The promotions spanned football, boxing, and soccer odds, and the whole slate cut across several sports lines.